When we started the Blue Key campaign, we knew that spreading the word about the life-saving work that UNHCR does would take more than just us, or the media.
It takes YOU.
So we brought on board a range of Blue Key Champions: people who are active online, passionate about causes and the work that UNHCR does, and who were generous enough to share our message for us. You can see a photo gallery of them at the end of this page.
We’re also thrilled that organizations and foundations are coming on board to help us spread the word, and to that end, we gratefully acknowledge Western Union, the Jimi Hendrix Foundation, Monarch Mortgage, Cision and Zoetica as Corporate and Foundation Champions. They will be actively spreading the word about the Blue Key on their websites and through social media, while uniting with their employees to show their support for the world’s most vulnerable people.
The point of the Blue Key campaign, and bringing on a range of people to be Champions, is that we believe many voices are stronger than one; and that even one person, who willingly spreads the word and energizes his/her networks to join the campaign, can make a difference.
USA for UNHCR thanks our Corporate and Foundation Blue Key Champions:
The Western Union Foundation has been a strong supporter of USA for UNHCR for several years, helping the UN Refugee Agency bring education and skills to displaced youth from Colombia to Kenya. By sharing news about the Blue Key through their social media networks, Western Union broadens the reach of the Blue Key to its thousands of customers. The Western Union Foundation is reaching out to Western Union employees, too. Over 700 Western Union employees are using their Blue Keys to show their support for refugees around the world.
Established in 1988 by Jimi Hendrix’s father, James “Al” Hendrix, the Jimi Hendrix Foundation is committed to improving the lives of children around the world, encouraging peace and diversity, and inspiring creativity in the arts and science. The foundation was also the first Blue Key Champion to come on board, lending their name and credibility to the campaign from the beginning.
As a mortgage company, Monarch Mortgage works relentlessly to help people purchase their new home and they know exactly how important a home is to each and every customer they have the privilege of working with. That’s why they have begun an in-house program to give Blue Keys as gifts to clients and referrals, supporting those who are in need while reminding others that not everyone is so fortunate to have a safe place to call home.
A global public relations and media software company, Cision helps people and organizations power their stories. So when they heard about the Blue Key campaign, they wanted to help tell refugees’ stories… because if we don’t speak up for them, who will? That’s why Cision has stepped in as a Blue Key Champion, and will be sending keys to 500 digital influencers in the hope that they will pay it forward and share these stories too.
“Giving back is part of Zoetica’s DNA. Since our founding we have pledged to give 10% of our profits every year to nonprofit causes we believe in. Also, our business model is to work with nonprofits and companies to affect social change. There are very few opportunities to make a direct impact on the issue of refugees, and working with USA for UNHCR to address this problem couldn’t be a more worthy endeavor.” ~ Kami Watson Huyse, Partner & Cofounder, Zoetica.
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